“Playing for Change is a multimedia movement created to inspire, connect, and bring peace to the world through music.
The idea for this project arose from a common belief that music has the power to break down boundaries and overcome distances between people. No matter whether people come from different geographic, political, economic, spiritual or ideological backgrounds, music has the universal power to transcend and unite us as one human race.
And with this truth firmly fixed in our minds, we set out to share it with the world “ www.playingforchange.com
The founder and architect Mark Johnson assembled a band with musicians from around the globe, many of whom appeared in the now ubiquitous “Stand By Me” video (which has been viewed on the internet more than 30 million times).
What started as a simple concept to virtually bring musicians from different cultures together via technology for the common purpose of promoting peace through music, resulted in a bonafide cultural phenomenon; but no one was quite sure what would happen when they all gathered for the first time for a special performance at Austin’s SXSW music conference in 2009.
Sure, the Playing For Change story had captured imaginations around the world and their inspiring mix of togetherness, positivity and sterling musicianship had undeniably created a movement and surprised the music industry.
Playing for change – XV Festival of Jazz – Thursday 7 July 22:00h (free entrance)